Duran and Herrera are known as the "Heavy Collective", traveling up and down the West Coast and specializing in custom art. Based in downtown Santa Ana, the two have been everywhere from San Diego to LA to Mexico City, working with universities, businesses and even recently the Santa Ana Police Department. They describe their style as unifying and organic, a mixture of fine art and edge. "We use a lot of movement, and the reason a lot of people come to us is we engage with communities and do a lot of story telling," Duran said. "We never want to make anyone feel uncomfortable. Our art is not controversial. It is unifying. It brings people together. It transforms spaces." "Universal would be a good way to put it," Herrera added. "It can't be misconstrued as any kind of negative." After the Ducks management saw the collective's mural in downtown Santa Ana, Duran and Herrera were asked to create the promotional poster for tonight's celebration. They both said the priority was to ensure their design portrayed the sacredness of the holiday. "When I develop the work, I try to always keep in mind and be mindful of where it comes from," Herrera said. "I try to do it justice. I look at it as something sacred to a lot of people. People literally go out of their way to make alters of their family members and pay respect, dedicate and devote to that...You're showing respect and homage, but at the same time, there is a deeper meaning behind it." "It represents embracing my roots and where I come from," Duran said. "It's exciting to see that it's more accepted to practice these traditions and kind of evoke that into people of all colors." Herrera said he hopes those unfamiliar with the history of the holiday take a moment Sunday to take it all in and observe the beauty of the art. "Ultimately art is beautiful regardless, whether you understand it or not, that's the beauty of art," Herrera said. "You can interpret it in whatever manner you chose. That's why, a lot of times, when we produce art, we never really put words on it to allow the viewer to know there's no right or wrong answer. You can interpret it however you want. "You're here for the hockey. That's dope. But you can see like a different twist and can say, wow that's interesting. It's taking you out of your comfort zone and out of the norm...Enjoy the game and what you're here to do and we'll kind of give them a different perspective."